Minorities in the Media: A United Solution

 
 
   
 

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In their UK Report, the European Commission against Racism and Intolerance recommends opening platforms of debates between the media and local communities:

 “ECRI encourages the authorities of the United Kingdom to impress on the media, without encroaching on their editorial independence, the need to ensure that reporting does not contribute to creating an atmosphere of hostility and rejection towards asylum seekers, refugees and immigrants or members of any minority group, including Roma/Gypsies, Travellers and Muslims, and the need to play a proactive role in countering such an atmosphere. ECRI recommends that the authorities of the United Kingdom engage in a debate with the media and members of other relevant civil society groups on how this could best be achieved. It recommends that any successful initiatives developed at local level in this field, be reproduced on a broader scale at national level”

 UK Report 2004
European Commission against Racism and Intolerance

 

 

 
 

Minorities in the Media – A United Solution
Background case studies

 
 

Background case studies

  • The Road To Diversity Is Closed…Please Seek Alternate Route”
    Excerpts of the speech given by Lenny Henry to the Royal Television Society on Thursday 7 February 2008 at the Cavendish Conference Centre, London


    Good evening [ ] I’m going to talk about the TV programmes my family and I endured in the 60s and 70s and how rare the appearance of an ethnic minority was back then. I’m going to talk about my early days in the business, the mistakes I made, and the things I’ve learnt along the way. I’ll also be discussing the current state of the British television industry and the need for affirmative action. Do we want quotas? Or can we depend on the goodwill of a few movers and shakers ---- white movers and shakers, in top positions? I’m going to be looking at ways we can change things. Because I want this speech to be a catalyst, I don’t want you to feel that coming to this speech is just an opportunity to tick another box… That’s ethnicity dealt with, TICK! No. I want you to go out and take practical steps, bold steps - to improve diversity wherever you are: If you’re not going to take positive action starting tomorrow –please leave now.

    [ ] When I first started watching TV, there were no black people on it at all. That was in the days of black and white television. They should have called it white and white television. If a black person did come on, people thought there was something wrong with the set (fiddle with contrast with one hand phone in hand) "Hullo-Radio Rentals? There's a dark bloke on my telly. Can you come and get him off?" (Fiddle) “he’s still there.” The only black people constantly on telly were the Black and White minstrels. And they were white! White blokes with black shoe polish on their faces-and big white lips. Accurate! What did they do, sit in front of the mirror and go “What do black people look like? I know!" (Draw huge lips on self). My mom would be this close to the screen "Well it's nice to see some black people on TV for a change. But look at those lips. They must be from one of the small islands." We had CY Grant, the king of calypsos and, in the early 70s, Derek Griffiths on Play School. If a black or ethnic minority person was featured in a TV show, we noticed. We loved the telly in our house

    [ ] This was very different to the American TV we watched at the time. In the sixties Bill Cosby starred in I-Spy - and later in the 80s he had his own show, The Cosby Show, playing a successful middle class family man. Without any dialogue at all about him not ‘fitting in.’ It was number one in the Nielsen ratings for five consecutive seasons, won three Emmy’s, three golden globes and featured in Time magazine’s fifty greatest TV show’s of all time. Proving that a mass audience could identify with a black family and not perceive them to be any different from themselves. Meanwhile I’d be in front of the TV on a Sunday night - watching All Creatures Great and Small, Miss Marple, Darling Buds of May, Jeeves and Wooster - And never see a black face. They all depicted pre-immigration Britain: blue skies, green fields, and white people. The National Front wouldn't meet on Sunday evening - they were all at home in front of the box going "Perfick." It’s like today – you can’t move for ‘Bonnets and Crinolines’ on the telly and the people wearing them are all white. By the time Queen Victoria was on the throne- this country had a sizeable black population – so where are they when I turn on the telly? It’s like there’s a rule about showing actual black people in Britain on screen, for fear of the audience having to actually speak to the real black people living in the next street. That’s the world I grew up in, there was both witting and unwitting racism; you rarely saw a black or brown person on the screen - and when you did, they were always talking about just how black or brown they were. America was light years ahead of us when it came to on screen diversity. Unfortunately I wasn’t living in America – I lived in Dudley.

    [ ] Where’s the new initiative in comedy? Is anybody going out to clubs with their Diversity goggles on? Looking for black / Asian or whatever comedians? If they’re looking for stand-ups for a new show, do the researchers and producers cast their net wide? Do they go to the Hackney Empire, or any of the ethnic minority comedy nights put on by Upfront comedy or Harmony productions all over the country? Or do they head down to Jongleurs, the Comedy store, or up the Edinburgh festival, the same as they always do? This is an area that needs a massive kick up the bum.

    An area that I think has got it right is Children’s TV, particularly at the BBC. There’ll you’ll see black, white, mixed race and Asian presenters, you’ll see people with disabilities, you’ll see every sort of person that you’re likely to meet in every day life. It’s fantastic. Richard Deverell, Controller of Children’s BBC, has taken a bold, three-pronged approach to diversity: Prong number one: Each member of the board has a relationship with an organization that works with children from diverse communities, such as Whiz kids, or the National Deaf Children’s Society. The result is a mutual growth in understanding. With the national Deaf Children’s society, they went further and produced guidelines, which are available to all broadcasters, on how TV can better serve deaf children. So what they’re doing, influences TV across the board; I think it’s called a ‘ripple effect’
    Prong number two: They ensure that diversity is represented on screen, by having a specific clause written into their contracts with independent producers; which means diversity is always raised at commissioning. The Indies (and In House) know, it is something they have to take into account– it’s not just an after-thought.
    Prong number three: is to improve diversity behind the cameras. After all, a more diverse work force, will more naturally, and better portray, diverse communities. They have schemes to encourage those who would love to work for the BBC, but lack confidence –They’ve had a few successes here, for instance Andy Akinwolere. The Blue Peter presenter - and triple word scrabble score - came via this route. This is the way it should be done; if other organizations follow Richard’s example you won’t have to listen to another speech like this in five years time. Another area that gets it right is the news. Come on! We’ve got - Mark Eddo, Nina Hussein, George Alagiah, Joyce o Hajah, And the king -Trevor McDonald! One night you'll be watching TV and Trev will go “Good evening Brothers and sisters, we have taken control! Seize the power. Smash the government. Overthrow the police. But first the headlines." The reason News has such a diverse on screen presence is partly due to schemes like Move On Up, a bold initiative set up by BECTU in 2002. They’ve got over a thousand black and ethnic minority professionals on their books; they broker meetings between these professionals, and executives from more than seventy companies in film, television and radio. It’s networking. A bit like speed dating but with a career at the end, not a shag. And what’s happening in drama? One of the places you’re most likely to see a representation of multicultural Britain is in the Queen Vic on Albert square. In a recent survey, ethnic minority characters accounted for 13% of the cast of Eastenders. (Cockney) “It’s sorted!” Hospital dramas too, it seems, are safe ground for minority actors. 25% of the casts of Casualty, Doctors, and Holby City are from an ethnic minority. I was watching Holby the other night – there were so many brothers and sista’s on it, I thought I was watching a repeat of Roots! In hospitals all over the country, the staff rooms are full of people going –“Tundi, look at this – I want to go there and see if I can get a job!” The British public is now becoming used to seeing the occasional black, brown or yellow face in mainstream contemporary drama. There’s a black actor playing an assistant in Waking the Dead, there’s a black actor playing an assistant in Spooks and up until recently there was a black actress playing an assistant in Dr Who. Who knows, one day we might actually see a black actor playing someone in charge…. There is still work to do. And while we’re about it - lets cut the stereotyping right now: when you can cast a Somalian girl in your piece simply because she is the best actor for the job, when you can cast an Asian actress and she’s not the victim of an arranged marriage, when you can cast a Jamaican man with dreadlocks and he’s not a drug dealer… then we will have achieved something. When you can see past their foreignness – and just live with their talent and make a decision based on that, and that alone then we’ll have made a change and I can’t wait for that day. Now, some of the statisticians in the audience, may be sitting there thinking, ‘This is all very well Len but where are the figures for overall staffing within the British television industry?”And the Royal Television Society told me that the best way to present figures is in a pie chart…Here we are: These pies represent ethnic diversity within the industry-

    Lets start with the BBC pie and, as you can see, the BBC’s target figure was 12.5 percent, and they actually have: 10.6 percent. So – lagging a bit there. Bit of a smaller pie. The target for senior managers was 7%, And you actually have: 4.38 percent…so a much smaller pie there…To Christopher Biggins that would be a mere canapé. I love you, you paid for my car, but buck your ideas up.

    Coming to ITV’s pies now. Now, ITV set no formal targets, so we’ve got two empty plates there…They have seven percent across the network – That’s low –what’s going on there? And then it gets a bit scrappy here, because instead of a percentage of senior management they’ve said they have… “One in three GMTV production trainees and two senior ITN managers.” At the risk of not snagging a primetime drama series with Robson Green and Caroline Quentin -that’s rubbish…I can’t really represent that with a pie, so I’ve just given them half a sausage roll, a handful of peanuts and two cheese balls, which coincidentally, is what’s in Johnny Vegas’ pockets right now. So ITV need to get baking. Come on ITV –get your apron on, smear some butter in that baking tray – and fix us up some Diversity Pie!

    Channel 4 –their target was 13% and they achieved 12 percent. Very little difference in the pie size there – they could be twins. Very well done. Your target for senior staff was 9%. And you have 7% - that’s not bad – at least you’re trying… you can have a dollop of cream for that. Lastly, we have Channel Five’s results. Their target was 13%, and they actually have 10.3 %. That’s not shameful is it? You could eat that! If you do better next year I might even get you a tin opener… And they didn’t have a target for senior management, so an empty plate there…But they do have 7% in senior management, so they get a reasonably sized pie for that. But you could do better five – As the renowned 20th century philosopher Jockey Wilson once said: If you haven’t got a target, what are you going to aim at? And there’s a man who knows about pies. The pie chart ladies and gentlemen. Give it up! ‘The road to diversity is closed. Please seek alternate routes.’
    [ ] There is an argument for commissioning ethnic minority programmes and broadcasting them on specific channels. 1xtra, MTV Base and Zee TV are all hugely popular. But whenever I watch these channels, all I see is a ghetto - and I don’t know about you, but I’ve never wanted to live in the ghetto. I don’t know anybody who does. You never meet people from the home counties going ‘ I’m thinking of relocating to the Ghetto, there are some marvellous opportunities there – apparently , one can purchase crack cocaine and set fire to a police car. What larks!’ Nobody wants to be in the ghetto, OK? We all want to live in the mainstream, where everyone gets a chance to compete for the same prizes. When I work in the States I don’t see this problem – They’ve got ‘on screen diversity down’. Now I know what you’re thinking – ‘How can a country much more racist than the UK make such great strides while we’re making pigeon steps?’

    Well, I would say that slavery, the KKK, lynching’s, race riots, segregation, more lynchings, Rosa Parks, Martin Luther King, more lynchings, non violent protest, Malcolm X, violent protest, Louis Farrakhan, the beating of Rodney King, the LA riots, Spike Lee, the million man march, Barack Obama – and of course the mighty Oprah Winfrey…probably had something to do with it. Do we really have to go through everything they went through to just to get some more black and brown faces in Coronation Street? Do you really want a million men marching to Weatherfield to protest about the lack of ethnic diversity in the Rovers Return? I’d like to see that episode: (Northern) ‘Hey Michelle – these blokes outside want a million pints of bitter and two packets of crisps.’ Our industry has to change – if we are going to truly represent multicultural Britain in the 21st century; we must, as Hamlet instructed the player king, ‘hold, as twere, the mirror up to nature.’ Because it hurts to be excluded. [ ]

    So what can we do? Well – At the beginning of the Nineties when I was chairman of Crucial films, the first thing I did was instigate an initiative called A Step Forward. It was a bold step. The BBC funded a three-day course for young writers from a multi ethnic background. Everyone in the industry came to talk with them, –and they got to work with some of the best comedy writers and producers at the time -John Lloyd, Richard Curtis, Jimmy Moir, Charlie Hanson, James Hendrie. It was a great success and some of those writers went on to work on Eastenders, Casualty, Babyfather and of course The Real McCoy, which grew out of that initiative. The other thing we did was to ensure that whenever possible we had a multi ethnic cast and crew. I told my executive producers to go out there and find them. And it was a revelation. I met so many talented people: soundmen, directors of photography, make-up artists, first, second and third ADs -, whatever they do -these people are out there. They just want the chance to do their jobs. We can’t just rely on good will – Casting and crewing from a multi ethnic talent pool is the way forward. Affirmative action is needed if this is going to happen….Affirmative action… from you. The Cultural Diversity Network has been organizing meetings, setting targets and running workshops, and I really hope that we will begin to see the results of those endeavours very soon. From now, you need to start thinking of Diversity as an asset, not a problem. Britain’s cultural diversity has changed more rapidly than any time since the Norman invasion. (Now you’re just taking the piss)

    The TV industry is going to have to adapt if it is to stay alive. People are already moving away from mainstream entertainments to look at things on the Internet, their phones, on cable and satellite TV. There are at least 15 South Asian satellite TV channels broadcasting on the Sky Digital platform. Black Entertainment Television is about to launch its UK network. I say to you now, if you want to keep your viewers you’ve got to adapt. Because , if you don’t adapt …I know what you’re thinking, you’re thinking –‘why me?’ Well if not you, who? If not now When? During my career, I’ve been mentored, advised and nurtured by many talented and kind people. My only wish is that future generations of talented individuals from ethnic minorities will be afforded the same privilege. But so that wish can come true here’s what I want you to do tomorrow. This is where you have to be bold…

    1. When you’re commissioning your programmes – put diversity on the agenda. Write it in there so it doesn’t get forgotten.
    2. Reach out to schools and colleges and make people aware that ethnic minorities are welcome in the UK TV Industry - get in on the ground floor otherwise these people are not going to be able to contribute to our industry.
    3. Set targets. You know who I’m talking about. If you don’t set targets, you’re gonna have an empty plate up here. I don’t want any one to end up with two cheesy balls and a Pepperami – set targets. Do it tomorrow.
    4. Create internships to give people without the benefit of an Oxbridge education the chance to participate in programme making. I’m talking mentoring, apprenticeships the full works.
    5. When you’re looking for people to put in front of the cameras – why don’t you try going off the beaten track a little bit? You might just find…someone like me
    6. You commercial guys – start thinking of ethnic minorities as an untapped market. They’re the audience of the future; they’re consumers just like everybody else, start going for that diversity pound
    7. And you might not be able to do this tomorrow – unless you’re Mark Thompson or Michael Grade –but – start appointing ethnic minority staff. None of this changes – unless you appoint staff.

    And I’m not talking about cleaners, security guys, scene shifters, or anyone wearing a uniform - I’m talking about decision makers, producers, directors, commissioners. Who knows, it’s possible that a black man might become the leader of the free world – why not a Director General of the BBC - pulling up outside in a Cadillac? He still wouldn’t get in ‘General Who? Do you know Lenny Henry?’ At the beginning, I asked you to be bold. I have here a quote, it’s from Goethe, and it’s about making a decision, committing oneself and being bold: “The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

    COURTESY OF THE ROYAL TELEVISION SOCIETY WWW.RTS.ORG.UK

     

 

 

 

 

 
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